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Negotiate for the Outcome, Not Just the Price

A finish carpenter did extra work for me one day, and the price he named was higher than I would have liked to pay. I paid it anyway. I was buying more than those particular hours: I wanted the quality of his work and a dependable return visit for the next part of the project.

“Some people focus too much on the money and not enough on the value they're receiving.”

The carpenter's price

Some of the work that day was covered by an earlier agreement, and some was new. When I asked what he wanted for the additional effort, he proposed another 300. I joked that he was taking advantage of me, and he offered to take 200 instead. I knew he and his helper did excellent work. I told him I would pay the 300 if he came back the following Thursday and Friday to help with more. He agreed.

I had not proved that 300 was the lowest price available. That was not the goal. His work had been good, the project needed to keep moving, and I wanted him available when the next tasks came up. The additional days were a condition we discussed as we settled the payment, not something I silently assumed he would do.

What a cheaper bid can cost

If I hire someone for less and then have to explain the work repeatedly, manage problems, or wait for repairs, I have spent time as well as money. A higher price can be sensible when it buys an outcome I value. It can also be wasteful if I have not checked the quality or defined what I expect. The decision depends on the job and the person doing it.

For that reason, I try to say the important condition out loud before work begins. In this case it was the return visit. In another project it might be a deadline or a standard for revisions. I develop that habit in how I set expectations early.

Price and value even in a small negotiation

Later in the same Q&A, a viewer asked about negotiating for tap water at a restaurant. In many places it is free; in some restaurants I have visited, the server has pushed bottled water instead. I have occasionally asked before taking a table, especially when arriving with a group. Other times there is nothing to negotiate.

The principle is not to turn every glass of water into a contest. Both sides have time and a tolerance for inconvenience. A request that is sensible in one setting may not be worth making in another. Know what matters to you, notice what it costs the other side, and decide whether the conversation is worth having.

The same price-versus-service decision can matter much more in a business contract. In a supplier's negotiation with a much larger client, I asked the buyer to choose the level of service it wanted before insisting on the lowest possible number.

Derek Moneyberg
Derek Moneyberg

I’m an investor, entrepreneur, wealth coach, and host of The Derek Moneyberg Podcast.

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